THE URBAN-U COLLECTION

Everything you loved about our Urban Collection, made better.
The Urban-U is our 5th anniversary edition — redesigned with smarter compartments so you can carry more, find things faster, and still look entirely put-together.

Compartments For Everyone,
For Everything.

Meet the bag that moves with your day. The Urban-U Collection is built for the woman who carries it all. With thoughtfully designed compartments that put every item in its place, you'll never dig through your bag again.

From the boardroom to the coffee run, from your laptop to your lip balm —
everything has a home.

Grab them before it’s gone.

URBAN-U BACKPACK

Unmistakably yours.

Your Name On It. On Us.

Every Urban-U Backpack comes with a complimentary personalised name embossing service (redeemable at any of our boutiques only).

There’s also 2 extra removable logo tags, that can be switched up at any time.

A hassle-free lifestyle.

With up to 16+ smart compartments, this backpack is essentially a moving office — all in one slim structure that looks as good as it works.

A dedicated 15-inch laptop compartment, tumbler holder, anti-theft back pocket, and more! 

Looks good on the outside,
looks good on the inside.

Why settle for boring backpacks when you can have them meeting your stylish and functional needs?
Life can be uncertain, but your bag doesn’t have to be with our new backpacks that’s certainly made just for you!

Urban-U Canvas Backpack

Your favourite backpack just got an upgrade.

Meet the new & improved Urban Canvas Backpack because the little things make a big difference.

Explore Our Backpack Collection

Not sure which one's right for you? Each bag in our backpack collection is designed with the same Tracey DNA — smart compartments, structured, and thoughtful details to suit how you actually live.

We’ve had enough of messy bags.

Hate messy bags? YOU ARE NOT ALONE.

Don’t we get suuuper annoyed fumbling through the mess just to find that small little thing? Be it a single parking ticket, access cards, or keys?

It gets even embarrassing spending minutes at a retail store to find our wallet to pay the cashier in front of a long line.

Those tangled cables, used tissues, receipts from long ago, even those cosmetic stains on your bag…, all our items scattered everywhere!

A messy bag = a messy brain. Don’t we just want to remove ourselves from this unwanted stress?

Why compartments
are vital.

Organizing your Every Day Carry (EDC) items into the right compartments is the ULTIMATE key to a messy-no-more bag.

With your EDC items kept in their designated pockets, it not only saves you time searching for them, you'll also be at peace knowing exactly where your items are!

Tracey’s Messy-No-More Collection is designed with thoughtful smart compartments, keeping your items organised. Each pocket is created in just the right size, placed carefully in the right orientation for your easy access.

The peaceful-balance of aesthetic & practicability.

At Tracey, we aspire to prove a way for style and functionality to coexist in a bag without having to compromise one for another.

Seeing way too many women having a mismatch between their fashion outfits and bulky bags, we believe it's high time we solve this!

That’s why we decided to create our Messy-No-More compartment bag collection that’s just the right match for all that you are.

Bid your messy life farewell, and say hello to a stylish yet functional bag that does it all!